Pricing Strategy
Discounting & Promotion Framework
Setout the promotion strategy to drive incremental revenue without eroding overall brand value. Drive sales whilst maintaining the company brand positioning.
We use data gathered across the industry to assist you in setting and maintaining your discount and promotion framework. We use a deep 3 dimensional look at the industry data to fulfil our data driven mindset
We use data gathered across the industry to assist you in setting and maintaining your discount and promotion framework. We use a deep 3 dimensional look at the industry data to fulfil our data driven mindset
We set, measure and adjust:
- Discount thresholds We analyse large-scale historical sales and competitor pricing data to pinpoint the exact discount level that maximises conversion and protects margin. No guesswork.
- Promotion calendar We use longitudinal sales and competitor promotion data to identify when promotions truly drive uplift, helping you avoid wasted spend and capture peak demand windows.
- Clearance vs tactical promotions Using deep sales and inventory data, we distinguish between stock you need to clear and stock you should optimise, protecting profit while maintaining velocity.
- GWP (Gift With Purchase) strategy Built on real campaign data across brands and retailers, we identify which GWPs increase spend and which simply give margin away.
Pricing Psychology & Brand Perception
Pricing plays a critical role in shaping brand perception and influencing conversion. Leveraging our extensive historical dataset of industry purchasing behaviour, we can define a pricing psychology tailored to your portfolio, helping position products more effectively, improve customer response and support a disciplined, commercially informed pricing approach.
We review and measure:
- Price endings (.99 vs .00) We use extensive historical purchasing data to measure how price endings influence customer response, helping determine when value pricing or premium pricing is more effective for your products.
- Anchor pricing (compare at price) We analyse how reference pricing performs across categories and retailers to show when anchor prices strengthen perceived value and when they risk losing credibility.
- Prestige pricing strategy Using real-world market and purchasing behaviour data, we identify where premium pricing supports brand positioning, protects margin and still converts.
- Visual merchandising alignment We align pricing presentation with merchandising and brand cues so the customer sees a coherent value story, not mixed signals.