Pricing Strategy
Market Positioning & Competitive Benchmarking
We use data gathered across the competitive market to define and position.
- Competitor price benchmarking (Spacenk, Sephora, Mecca, Adore Beauty)
- Category price bands
- Discounting behaviour across competitors
- Channel-specific pricing differences
Product Pricing Architecture
Strategic Pricing Objectives
Our pricing strategy is designed to support both short-term commercial performance and long-term brand equity.
Pricing Tiers
- Entry Tier We use machine learning to compare competitor activity against your data and build real-world pricing tiers. No guessing. ($15–$25)
- Core Tier We use machine learning to compare competitor activity against your data and build real-world pricing tiers. No guessing. ($25–$50)
- Premium Tier We use machine learning to compare competitor activity against your data and build real-world pricing tiers. No guessing. ($50+)