Pricing Strategy
Introduction
Searchup we use a data driven approach to the assessment of the opportunities to balance brand positioning, profitability, and competitive performance.
Using the daily sales, promotion effectiveness and product mix to assess the market in Australia. This pricing strategy outlines how we would position products across channels, optimise margins, and respond to competitive and customer dynamics in the Australian beauty market.
For this strategy we will no use any margin calculations as this would require the exposure of commercially sensitive data.
Objectives
Strategic Pricing Objectives
Our pricing strategy is designed to support both short-term commercial performance and long-term brand equity.
Key Objectives
- Maximise gross margin while maintaining competitive positioning
- Reinforce premium / masstige / value brand perception
- Drive conversion across digital and in-store channels
- Support promotional efficiency and ROI
- Align pricing across retailers and owned channels
- Working capital optimisation